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Po Leung Kuk Museum

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Converging Benevolence: 

Television and Movie Fundraising

 

As one of Hong Kong’s most historical charitable organisations, Po Leung Kuk has been dedicated to the work of rescuing the abandoned and nurturing of the youth since the 19th century. To support its services, the Kuk has been relied on the donation from society. Since the 1960s, the prevalence of television shows and movies has led to cooperation between Po Leung Kuk and its producers to co-host charitable movie premieres and television shows. Through performances by artists, public awareness in charitable works was greatly improved.

 

This thematic exhibition not only includes famous television shows, such as the Gala Spectacular, but also blockbuster movies in Hong Kong. The stunning performances of the stars have converged countless of donors together, all for the benevolent effort for a better society.

 

 

Movie Fundraising

In the 1960s, facing rising demand in schooling and residential facilities due to increasing admittance, Po Leung Kuk partnered with movie companies and started its first movie premiere, featuring the famous film Lady in Distress. Connie Chan and Lai Yuen-ling, leading actresses of the movie, were invited to participate in the ribbon-cutting ceremony.

The programme of “Lady in Distress” (26th December, 1967)

Starring: Connie Chan, Lai Yuen-ling, Lui Kei, Tam Ping-man

 

 

During the 1970s, Po Leung Kuk greatly expanded its educational services, which supported more than 8,000 students. To further expand its services, the Kuk once again launched a movie premiere and invited its actors to participate in the opening ceremony.

The programme of Po Leung Kuk Movie Premiere (15th February, 1970)

Starring: Chan Tsai-chung, Nancy Sit, Lydia Shum, Do Ping, Tam Bing-man, Wong Oi-ming

 

Charity Raffle Sale

The movie premiere also featured a charity raffle sale and announced its winners during the ceremony. Funds raised were for the development of educational services. Wong Oi-ming, one of the actresses from the movie, also participated in the raffle sale.

Sale of $1 donation ticket at the Daimaru department store

 

 

 

Charity Gala Premiere

In the 1980s, Hong Kong society had experienced rapid growth, which in turn saw increase demand in public services, including schools, holiday camps and elderly homes. These services were supported partially by the Government, while the remaining relied on donation from public. To promote public enthusiasm, Po Leung Kuk frequently invited movie companies to co-host charity gala premieres to promote charity through movies.

The programme of “Tragic Hero” (26thJanuary, 1987)

Starring: Chow Yun-fat, Alex Man, Andy Lau, Danny Lee, Ko Chun-hsiung, Peter Yang, Carina Lau, Pauline Wong

 

The programme of “It’s a Mad, Mad, Mad World II” (5th February, 1988)

Starring: Bill Tung, Lydia Shum, Loletta Lee, Elsie Chan, Lowell Lo, Pauline Kwan

 

The programme of “The Fun, the Luck & the Tycoon” (13th January, 1990)

Starring: Chow Yun-fat, Sylvia Chang, Lawrence Cheng, Nina Li, Ha Yu, Beyond, Huang Kun-hsuen

 

The programme of “Aces Go Places III Ⅲ– Our Man from Bond Street” (20th January, 1984)

Starring: Sam Hui, Karl Maka, Sylvia Chang, Ricky Hsu Koon-ying, Naomi Otsubo, John Shum, Peter Graves, Richard Kiel, Jean Mersant, Huguette Funfrock, Tsuneharu Sugiyama, Lerisa Momeyer

 

The programme of “Jade Love” (9th April, 1986)

Starring: Loretta Yang, Lin Ding-feng

 

The programme of “The Legend of Wisely” (16th January, 1987)

Starring: Sam Hui, Ti Lung, Joey Wong, Teddy Robin

 

The programme of “All About Ah-Long” (10th March, 1989)

Starring: Chow Yun-fat, Sylvia Chang, Huang Kun-hsuen

 

The programme of “Deadly Deal” (17th January, 1991)

Starring: Elizabeth Lee, Simon Yam, Ray Lui, Yung Sai-kit, Lau Siu-ming, Ricky Wong, Billy Ching

 

 

 

Television Fundraising

The 1970s saw the popularisation of television channels and television emerged as one of the most essential mass media for public entertainment and source of information. Following the trend, Po Leung Kuk frequently cooperated with television broadcasting companies to host various fundraising shows, including variety entertainment and concerts. Through performances of actors and pop stars, viewers were able to enjoy entertainment and extend help to the underprivileged.

 

 

CTV – Charity Time Variety

In the 1970s, television broadcast emerged as one of the most influential media in public. Po Leung Kuk also cooperated with one of the major television broadcast companies – Commercial Television and hosted the “Charity Time Variety”, featuring local and overseas performers and children from Po Leung Kuk to raise funds for service development.

The programme’s cover and outline of “Charity Time Variety” (6th September, 1975)

Performances of “Charity Variety Time”

 

 

RTV – Wednesday Variety

In celebration of the centenary of Po Leung Kuk, a series of fundraising events were held in cooperation with the Rediffusion Television. Programmes were held in the Hong Kong City Hall, including symphonic concerts, Chinese operas, and a live variety show – Wednesday Variety, which featured dances and short plays.

The programme of “Po Leung Kuk Centenary Fundraising” (9th November, 1977)

Performances of the “Wednesday Variety”

 

 

TVB: Gala Spectacular

“All Star Challenge” and “Gala Spectacular – An Evening To Remember” were former names of the current “Gala Spectacular”, one of the most important annual fundraising tradition. Airing since 1981, the programme has been inviting famous stars not only to perform on stage, raising fund for the Po Leung Kuk while presenting a feast of entertainment to the audiences.

The programme of “All Star Challenge” in 1982

The programme of “All Star Challenge” in 1983

Photos from “All Star Challenge”

Programme of “Gala Spectacular – An Evening to Remember” in 1985

Three of the stars from “Gala Spectacular – An Evening to Remember” paid a visit to the children in Kuk.

Programme of “Gala Spectacular – An Evening to Remember” in 1986

Programme of “Gala Spectacular” in 1991

Programme of “Gala Spectacular” in 1992

 

 

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